SEA & SEO Expert

SEA Specialist

SEO Strategist

Digital Marketing

B2B & B2C

I'm Jessica Lara

A passionate digital marketer specialist with experience in B2B and B2C marketing strategies campaigns to maximize ROAS, achieve KPI’S and lower costs. Working simultaneously with international clients of different countries, with high demanding and fast changing campaigns.

My background as an engineer helps me to analyze and formulate solutions from different perspectives, allowing me to optimize campaigns for the new AI powered Pmax, Demand Gen and identify new valuable insights for audiences.

Aside from my technical skills, one of my passions is innovation through creativity. With my data skills and creative mindset, I can convert data into stories and actionable campaigns.

Certification & Education

AI-based results-oriented ads
Google Ads
Search, youtube, display and shopping ads
Google Ads
Cum Laude MSc. Reeingenering and Quality Assurance
Cum Laude Industrial Engineer
Galileo University Guatemala

Work Experience

Search engine specialist (Remote)
OMD Guatemala
Docent of statistics (Remote)
Panamerican University UPANA

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